Course Objectives
The primary objectives of this course are to:
- enhance participants’ capacity for ethical and culturally-sensitive news news/content production, reporting, and anchoring
- position participants to properly apply relevant linguistic principles to enhance the accuracy of their translation and interpretation of information for broadcasting
- help participants to properly deploy voice-overs to enhance inclusiveness
Course Topics
- Audience expectations in local language broadcasting
- Ethics and accuracy in local language reporting
- Bulletin planning and review
- The news and translation
- Verifying information before sharing as news
- Voicing over the news
Who Should Attend?
This course is designed for:
- Broadcasters
- Newscasters
- Reporters and regional correspondents
- Editors
- Producers
- Aspiring local language newscasters/reporters
Training methodology
The training is delivered through presentations led by seasoned facilitators. We promote active learning through group discussions, simulations and collaborative activities.
Organisational Impact
Media organisations that enrol their employees in this course stand to gain the following benefits:
- Improved quality and credibility of local language broadcasts
- Better-trained broadcasters who can represent the media house professionally
- Reduced risks of misinformation and ethical violations in reporting
Individual Impact
As a participant of this course, you will position yourself for enhanced career growth by:
- Increased confidence in on-air delivery and public speaking
- Improved career prospects in the media industry through impactful delivery
- Enhanced news presentation and translation skills
- Increased opportunities for gigs (e.g., consultancy, event hosting)
Certificates
Upon successful completion of this short course, participants will receive a certificate from the Department of Communication Studies, University of Ghana.
Topic signposts
Audience expectations in local language broadcasting
- The broadcast medium and how it differs from other media
- The broadcast audience and how they inform our communication
- Local-language broadcasting – what the audience thinks
Ethics and accuracy in local language reporting
- Responsible journalism and ethics codes/guidelines
- Objectivity and cultural sensitivity
- Accuracy in reporting (getting it right, including names and places)
- Balancing entertainment and informative content
Bulletin planning and review
- Editorial meetings and bulletin planning
- Structuring the news bulletin for maximum impact
- Leveraging reviews and audience feedback
The news and translation
- Translating news without loss of meaning or trivialization
- Simplifying complex concepts for a broad audience
- Importance of linguistic accuracy in news translation
- Context and cultural relevance in news translation
Verifying information before sharing as news
- Opinion, commentary, and facts
- Identifying misinformation and fake news
- Fact-checking your information (Google Reverse Image Search, TinEye, etc.)
- Cross-referencing sources and evaluating credibility
Voicing over the news
- Matching tone and emotion with news content
- Using voice modulation and inflections
- Who and how to voice-over
- Laying sound over sound