SOBS 614 EVIDENCE-BASED APPROACH TO HEALTH COMMUNICATION

The course is designed to walk the students through the steps of a communication plan, which has to be based on good research. Students will expose students to the importance of having a plan in place before developing communication activities. Topics to be addressed include the planning steps, problem identification, the target population as well as behaviours that need to change. In addition students will be introduced to the formative assessment conducted to help identify the communication objective.