AGEC 404: Fundamentals of Business Planning & Policy


The nature and Importance of Business Policy and Planning; Policy and levels of planning (global, national, community and firm). The business Planning Process: Feasibility study, the route to market entry; and the business plan. Strategic planning: Choosing the strategy, implementing the strategy, evaluating the strategy.  Annual plans; action plans (the logical framework).  Contingency planning; Information systems for planning; Policy implementation.