AGEC 401: Agricultural Marketing & Research


Overview (Definitions, importance of marketing and trade, the role of marketing in Ghana’s poverty reduction strategy); business, marketing and trade; problems in agricultural marketing and trade, the concept of market, market structure and trade (the static theory of perfect competition, the static theory of monopoly, the trade theory); marketing research (purpose, uses, procedure and applications in key agribusinesses in Ghana.); Group behaviour and pricing (Non-collusive oligopoly models, collusive oligopoly concepts); non-price competition (theory of product differentiation, useful tools of product differentiation, improving production quality and efficiency); Critical issues in international trade (the foreign exchange market, tariffs, balance of payments, economic integration); Welfare issues in agricultural marketing (social choice mechanisms, market failure and government intervention, pricing public goods and bads;  the Ghana National Trade Policy and institutions).