The University of Ghana is a top ranked University in Africa with a research-intensive focus. As the premier and largest university in Ghana, the University of Ghana turns 70 in the year 2018. As it approaches this 70th milestone, I am happy to introduce to you our brand new institutional brand manual. This brand manual sets out in very clear terms how our brand image is going to be deployed in both brick-and-mortar and virtual environments.
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The University of Ghana brand is more than a logo or a set of colours. The University of Ghana brand is the life and soul of our institution. All our corporate aspirations and connection pathways with our various stakeholder audiences are facilitated with this brand book. We have created a new brand identity for the University of Ghana with the aim of standing out, getting noticed and being admired for the strength of our institutional heritage.
The power of the University of Ghana brand will be appropriately unleashed by following the guidelines in the book consistently. Although we are a huge institution diverse faculty, staff, students, alumni, schools, departments, colleges; and various stakeholder audiences, collectively we are one brand. This brand book signals a new era of superior marketing and branding practices for the University of Ghana.
This brand book was designed pro bono by Innova DDB Ghana and was supervised by the University of Ghana Rebranding and Marketing Team. I want to say a special thank you to Innova DDB Ghana and to the University of Ghana Rebranding and Marketing Team, which comprised:
Professor Robert Ebo Hinson (Chair)
Mrs. Bernardine Bediako-Poku (Secretary)
Dr. E. Y. Tweneboah Koduah (Member)
Professor Audrey Gadzekpo (Member)
Professor Christopher Gordon (Member) Dr. Margaret Amoakohene (Member)
Dr. E. Ababio Ofosu-Mensah (Member) Mrs. Christy Badu (Member)
Mrs. Stella A. Amoa (Member)
Dr. John Effah (Member)
Dr. E. H. Owusu (Member)
Ebenezer Oduro Owusu