Acting Director of Institutional Advancement Donates Books to Balme Library

In pursuance of his personal brand philosophy of producing African literature for the teaching of African business students, the Acting Director of Institutional Advancement at the University of Ghana, Professor Robert E. Hinson has donated eight (8) of his books to the Balme Library at the University of Ghana.

Speaking at the event, Prof. Hinson divulged that with some of the books, the research and authoring was funded by the Development Policy, Poverty Development Monitoring and Evaluation Centre of Research Excellence at the University of Ghana, and also by a Skills Development Fund grant, given to the Department of Marketing and Entrepreneurship to support the running of the MSc. International Business Degree in the Department.

Receiving the books on behalf of the University Librarian, Dr. Antonia Appiah, the Research Librarian, expressed immense appreciation to Prof. Hinson for the donation. She noted that it was expedient for University faculty and staff to always deposit complimentary copies of books they author or edit at the Balme Library. These books, according to Dr. Appiah, serve as substantial reference materials for current and future students of the University.

The books donated to the library comprised a mixture of monographs and edited books and were published by IAP Publishing in the USA, Routledge Taylor and Francis as well as Palgrave/Springer. The titles of the books are:

  1. Service Marketing in Ghana: A Customer Relationship Management Approach;
  2. Sales Management: A Primer for Frontier Markets;
  3. Customer Service Essentials: Lessons for Africa and Beyond;
  4. Health Service Marketing Management in Africa;
  5. Strategic Marketing of Higher Education in Africa;
  6. Understanding the Higher Education Market in Africa;
  7. Marketing in Health-Related Industries;
  8. Customer Service Management in Africa: A Strategic and Operational Perspective (1st Ed.).

Professor Hinson disclosed that he will continue to make these donations in the first week of August every year, to herald the start of each new academic year.