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COMS 618: MEDIA MANAGEMENT

The structure and organization of electronic and print media houses including patterns of ownership, the publishers, financing and manpower of media broadcast organizations, newspaper and magazines are described and analysed in this course. There...

COMS 617: INTERNATIONAL COMMUNICATION

This is an intensive study of international communication. The course focuses on media systems of the world and issues of theory and flow of international communication including globalisation, communication and new technology, and implications of...

COMS 616: STATISTICS IN COMMUNICATION RESEARCH

The course entails a survey of basic statistical methods as tools for data analysis in communication research. Measures of central tendency, dispersion, association and difference are discussed in the context of descriptive and inferential analysis...

COMS 615: GRAPHICS OF COMMUNICATION

Graphics enhance media content presented in words. Indeed, graphics do tell stories by themselves. This course takes the student through basic applications of graphics such as page design and graphical representation of statistics in presenting...

COMS 614: MEDIA ETHICS AND LAW

The weight of this course is on the ethics of the media profession, although students will be exposed to some media law. Students will be introduced to ethical and moral standards applicable to the mass media. The course will cover the ethical...

COMS 613: ADVERTISING

In the course, students are introduced to the basic principles underlying Advertising, how advertising works and its place in marketing. It has a practical component of campaign planning, copywriting, and radio/television production.

COMS 612: ADVANCED ADVERTISING

In this course, students are taken through the brands, definition and principles of good advertising. Also examined are planning campaign for marketing brief or client’s intention and advertising proposals or agency’s response. At this...

COMS 611: PUBLIC RELATIONS

This is an introductory course that is meant to expose students to the general principles of Public Relations practice and to orient them to basic concepts in the field. Emphasis is on the role of Public Relations in modern society. The course...

COMS 610: ADVANCED PUBLIC RELATIONS

This course examines Public Relations as it is practised in organisations, its structure, and calibre of personnel, duties of practitioners, chain of command, and the need for research in Public Relations. It also looks at ethics, codes of...

COMS 609: BROADCAST JOURNALISM

The course is designed to introduce students to professional broadcast news writing. The Students are taken through the principles and techniques of broadcast journalism as well as some practical skills in Radio and Television production. The course...

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