COMS 618: MEDIA MANAGEMENT
Credits:
2
The structure and organization of electronic and print media houses including patterns of ownership, the publishers, financing and manpower of media broadcast organizations, newspaper and magazines are described and analysed in this course. There are case studies of news agencies such as the GNA, PANA, AFP, AP, Reuters and UPI. The course also discusses some public service broadcasting models such as the GBC and commercial FM broadcasting. Incorporated in the course are elements of entrepreneurship.