COMS 612: ADVANCED ADVERTISING
Credits:
3
In this course, students are taken through the brands, definition and principles of good advertising. Also examined are planning campaign for marketing brief or client’s intention and advertising proposals or agency’s response. At this level, students go through copywriting, radio/TV production, judging advertising proposals and packaging (as a communication tool). Types of media strategies that are used in planning advertising to promote and build corporate image are also examined.