GSPH 362 Mass Communication in Health Education and Public Health


The course content will include mass communication theory and practice; community entry processes, media use as a health promotion/health communication strategy; use of radio, television, and the internet for health promotion; media use in health promotion campaigns (HIV prevention campaigns; malaria prevention campaign, tobacco campaigns); marketing and unhealthy advertising (alcoholic beverages); television and children's health; marketing and social marketing; working with the media and writing media releases; Writing for the print media; cross cultural communication; communication with people with disability; pre-testing developed media materials; health sponsorships; coalition building, political lobbying and media advocacy for health.