News Release - School of Public Health Launches Social Media Campaign/Project to Promote Breastfeeding




A campaign to promote breastfeeding in Ghana through social media is to be launched by the School of Public Health, University of Ghana, on April 9th, 2018.

The Principal Investigator of Breastfeed4Ghana campaign, Dr. Richmond Aryeetey, Senior Lecturer at the School of Public Health, said it is a social media research initiative to explore how social media can be used to promote, protect and support breastfeeding.

The purpose of the campaign, he added, is to increase awareness of breastfeeding, and to support and protect breastfeeding mothers in order to change perceptions about breastfeeding among adult women and men on social media in Ghana.

This first breastfeeding social media campaign in Ghana has been designed in response to the recommendations of the “Becoming Breastfeeding Friendly’ process that was completed last year.   The intended social media platforms for the campaign are Facebook and Twitter.   The social media marketing campaign is designed with culturally appropriate messages in the form of picture messages and blogposts, drafted by breastfeeding experts and other members of the project team.  The period for the promotion of the campaign is from March 26th to April 8th, 2018.  The official campaign launch will take place on April 9th, 2018.

The initiative is sponsored by the International Society for Research in Human Milk Lactation and is being implemented by the University of Ghana in partnership with Yale University of the USA.

You may like and share campaign materials, engage with our blogs, drop your comments, and ask questions during the promotion phase and after the launch of the campaign.


Follow us on Facebook and Twitter @breastfeed4GH 



Richmond Aryeetey (PhD)

Senior Lecturer,

Principal Investigator, Breastfeed4Ghana

School of Public Health

University of Ghana