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HPPM 614* STRATEGIC PLANNING AND MARKETING FOR HEALTH SERVICES

Credits: 
2

This course discusses and applies the concepts and methods of healthcare planning, strategic planning and marketing to healthcare delivery.  It will also introduce students to the role that marketing plays in health care organisations.  It will examine the marketing environment in the health care field, including strategy and market planning.  It will also explore how to use market information systems and market research, including market segmentation, products and services.  Students will also be introduced to how to design and manage marketing channels, design and manage marketing communications, and implement relationship marketing strategy.