INVITATION TO A PUBLIC LECTURE
to be delivered by
PROFESSOR JENNIFER LEES-MARSHMENT
World's leading expert in the field of Political Marketing
Under the auspices of the Worldwide Universities Network (WUN), University of Ghana, Professor Jennifer Lees-Marshment, the world's leading expert in the field of Political Marketing will be joining local faculty in Ghana to explore the possibilities of using political marketing to enhance professionalisation in election management, political campaigning and participation.
The lecture is also supported by the University of Ghana Business School (UGBS), the Institute of Public Relations (IPR) and Chartered Institute of Marketing (CIM).
Topic: The Emergence of Political Marketing and its Impact on Democracy.
Date: Thursday, 31st January, 2019
Venue: The Great Hall, University of Ghana, Legon
Time: 4:00 p.m.
It is established that the emergence of the political consulting industry in other parts of the world, for example, has contributed to job creation, enhanced the life work balance of politicians and contributed significantly to nations’ GDP and democratisation. Hence, this public lecture is organised to initiate a national conversation with key stakeholders on how we can broaden the democratic dividend througheffective political management.
Members of the community are invited to participate in the public lecture and the rest of the activities indicated below.
The Public Lecture and the other activities are opened to academics, students and practitioners in the following disciplines:
• Marketing
• Political Science
• Political Communication
• Public Relations
• Journalism
• Advertising
Other Activities: (The following events are free; however participants of the training sessions who want the course materials would be asked to pay an amount of GH¢150.00 to cover printing and administrative charges of a comprehensive 53-page workbook on elections and campaign management.
Friday 1st February 2019:
One-day training: Political Marketing Executive Education Class. A Short course on political marketing and management for practitioners (Party Communication Officers, Politicians, Ad Agencies, Marketing and PR and Consultants and Journalists).
Time/Venue: UGBS Graduate Block, UPSA Road
Time: 10:00 a.m. – 4:30 p.m.
Monday 4th February, 2019:
Political Marketing Consulting Clinic for students and academics to learn about core research areas in political marketing and discuss opportunitiesfor future research and consultancy employment.
Time/Venue: UGBS Graduate Block, UPSA Road
Time: 10:00am – 1:00 pm
Tuesday 5th February, 2019:
Introduce the Political Marketing and Management in Ghana Book and the Political Marketing Group, Ghana Chapter
Time/Venue: GTV Studios
Time:10:00am
Contact: Telephone: +233-50-1581-492
Telephone: +233-20-2020-75454 Email:ugbs@ug.edu.gh