Introduction: Definition of management. Evolution and Perspectives of Management: classical, human relations and management science. Hierarchy of Management, Managerial roles and Management Styles. Inside and Outside an Organisation: adapting to change and understanding the environment. Management Functions: Planning and Decision Making, Organising, Leading and Communicating.
The Entrepreneurial Process and Types of Businesses. Creating New Products/Services and Business plans. Evaluation: Analysis of new ventures, valuation techniques, Intellectual Property Issues. Financing New Ventures. Elements of Marketing Management. Managing Growth and Exit Strategy.