AGEC 404: Fundamentals of Business Planning & Policy
Credits:
3
The nature and Importance of Business Policy and Planning; Policy and levels of planning (global, national, community and firm). The business Planning Process: Feasibility study, the route to market entry; and the business plan. Strategic planning: Choosing the strategy, implementing the strategy, evaluating the strategy. Annual plans; action plans (the logical framework). Contingency planning; Information systems for planning; Policy implementation.